Report

Who benefits from undermining breastfeeding?

Breastfeeding's decline, driven by CMF companies' aggressive marketing, poses major public health issues.

The substitution of breastfeeding with artificial commercial milk formula (CMF) feeding remains one of the big global public health challenges of our times. When compared to breastfeeding, artificial formula feeding increases health risks for mother and baby, hinders optimal child development and causes more environmental harm. It is also expensive. And yet, CMF sales are booming. One reason for this is that large and powerful oligopolistic CMF companies have the financial power to deploy sophisticated marketing and political strategies to grow demand for their products and prevent effective regulation of the industry.  

Who benefits from undermining breastfeeding? present new research on the economics of the CMF industry with particular reference to the size and concentration of CMF markets around the world and how the wealth and income generated by the industry are distributed across society, including to governments through taxation and to corporate shareholders.

Read the full report here.

Related content

Blog Post

What we mean by colonialism & coloniality

Here we describe our use of the terms colonialism and coloniality and how this informs our work.

03 May 2024

Article

Decolonising global health research: Shifting power for transformative change

New PLOS Global Public Health article reveals how power imbalances undermine equitable health research policies, practices and outcomes.

25 Apr 2024