On 10 November 2016, over 50 social innovators gathered at the UN Office at Geneva (UNOG) to celebrate World Science Day for Peace and Development at “Pop Up Muse”, a public event to help invigorate innovative thinking around the Sustainable Development Goals (SDGs) and underline the relevance and importance of science in our daily lives. The event was co-hosted by the Perception Change Project of UNOG, the Geneva Global Goals Innovation Day, the UNU Maastricht Economic and Social Research Institute on Innovation and Technology (UNU-MERIT), and Fondation pour Genève.
Following opening remarks by David Ott (Global Humanitarian Lab), participants were grouped into four different “mindealist” sessions: storytelling, understanding, envisioning, and materialising. In each, participants were faced with various challenges that encouraged them to think about how to better understand, visualise, materialise, and tell the story of the SDGs.
UNU facilitated the “understanding” stream, which introduced the UNU Jargon Buster App — a tool to help participants overcome their session challenge by cutting through the specialised language often used in official SDG discussions. In the exercise, participants were asked to come up with an 18th goal that is not already covered by the 2030 Agenda for Sustainable Development. The challenge aimed to widen understanding of the SDGs and creatively think about the work of the UN while exploring how technology can be used to better communicate the SDGs in plain language.