2013•08•23 The Guardian
Excerpt from the article by Will Henley:
According to Dr Zafar Adeel, director of the UN University’s Institute of Water, Environment and Health in Canada, not only does water footprint labelling make sense, but it is just around the corner. “People are often surprised and then ask, ‘why didn’t we know about this before?’
“I wouldn’t call it a pipe dream,” he says. “It will take five to 10 years for it to become fairly common.”
Adeel suggests that a few pioneering companies may take the lead, rather than the government intervening. This in turn would spur industry-wide initiatives.