The Office of Communications at UNU Centre in Tokyo implements and oversees UNU’s web presence, content development, visual identity, branding, and media relations in the University’s host country of Japan as well as globally. Specifically, the Office of Communications:

• develops and maintains UNU’s core web platform, with input from institutes and stakeholders
• creates and delivers content in English and Japanese
• leads the development of UNU’s brand/identity, and guides its implementation and elaboration
• establishes the editorial tone and style for core communications outputs (such as the UNU website, Our World science blog, annual report, and promotional and PR materials), and provides editorial guidance and support to the global UNU system
• coordinates local and international media activities with press and media outlets, often in collaboration with focal points and partners
• employs social media channels to further the reach of UNU’s output

Communications strategy

The goal of communications at UNU is to clearly explain “who we are”, “what we do”, and “why our work is unique and valuable”. The UNU Office of  Communications works in collaboration with communications staff across the University’s global network of institutes and programmes to best articulate and meet UNU’s communications objectives. Each institute and programme devises and implements its own communication campaigns and strategies in alignment with, and in support of, the UNU global communications strategy.

The UNU Global Communications Strategy 2018–2019 provides the overarching framework that will align communications work across the UNU system over the next biennium. The four objectives are to:

• communicate the value, relevance, and impact of UNU’s work
• bolster UNU’s stakeholder networks
• achieve communications wins in local and international media
• refresh UNU’s brand and online presence